Local Interactive Strategies

About Joe



The opinions expressed in this blog are my own and do not necessarily reflect those of the organizations  I work with.

I consult with existing and startup media organizations, especially local ones, on their interactive strategies, thus the name: Local Interactive Strategies LLC.

Until April  2008, I was president of, the interactive division of Blethen Maine Newspapers.

I’ve been working in media continually since my teens, in print, audio and video. Professionally I’ve been a videographer, served as a writer and editor at daily newspapers, and started two local magazines. In 1995, I left my position as city editor of the Portland Press Herald, to launch under the newspaper’s parent company. MaineToday soon became the state’s largest and most used network of news and information websites.

I trace my interactive lineage to 1980, when I bought a Betamax VCR, felt the first tinglings of control of media, and started paying attention to emerging theories of video on demand. The next leap was in 1987, when we bought our first home PC (an IBM PS/2) for our 6-year-old son Alex. The PC came loaded with the Prodigy interactive service and I got my first hints of user-generated content (specifically around the topics of Porsche 356s and the band Steely Dan). I hadn’t heard the word “disintermediated” yet, but it was clear that traditional media was irrelevant to this new way of broadcasting information.

In 1994, the Web emerged, and I asked Alex, then 14, how to build a web page. It was time for newspapers to get involved. Unfortunately, most local newspapers – if they paid attention at all – saw the Web as a threat, not an opportunity. Fortunately my newspaper was not among them.

Labor Day weekend of 1995, our launch put us in the first wave of newspaper sites, and one of the very few that were focused on pushing beyond “putting the newspaper online.” In the first national competition of newspaper websites, in 1996, we took two first place awards, followed by many other awards in succeeding years. We experimented with user-generated content, databased classifieds, community pages, video, audio, new definitions of “news,” different ad formats. I am equally proud of the business successes of – the broadest measure of a media company’s relevance in its community.

Even after 22 years in interactive media, I am amazed at the continuing evolution of technology, consumer media habits, and the media business itself. Things that were new in 1995 – online video, for example – are still clearly in their infancy. All of that makes this a fascinating era to work in media.

Personally, I am energized by my latest role as an adviser to local publishers,  and the challenge of discovering unique growth opportunities for each one.



  1. I wish you the best of luck with your new venture!
    Your Steely Dan comment brought back lots of memories.
    Please say hello to everyone…

    Comment by Polly | March 3, 2008 | Reply

  2. Joe, just back from an extended hiking/climbing trip to South America and heard the news. I too, wish you the best of luck with your new venture. Having experienced first-hand what your are capable of producing and managing, I have no doubt this will be a success both for you and for the communities at large. It seems the words of Steely Dan were more than prophetic when they wrote “going back Jack, do it again”. Perhaps they meant to say “Joe”.


    Comment by Rhett Wieland | March 13, 2008 | Reply

  3. […] & Strengthen program will have regular business consulting sessions with Maine media veteran Joe Michaud as well as access to NJ News Commons training sessions, peer mentoring and other programming, […]

    Pingback by Like a phoenix from the ashes: How some local reporters are sticking it out post-Patch | March 12, 2014 | Reply

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