Reflecting on two years of “Grow & Strengthen”

Coaching news startups has been a very rewarding part of my recent professional life, including two rounds of a program called “Grow & Strengthen” at the Center for Cooperative Media at Montclair (NJ) State University, a vital hub in the NJ news ecosystem. This is a very cool multimedia package reflecting on what we’ve all learned in the past two years. Some of the writing is mine, but I take no credit for the excellent presentation by Joe Amditis and Debbie Galant.

February 9, 2015 - Posted by joemichaud | Uncategorized

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About Local Interactive Strategies

Local Interactive Strategies consultancy helps turn interactive media into a business – a challenge facing both legacy media companies and entrepreneurial startups.

Often local media companies are hobbled by:

Too many ideas
Not enough action
Too much unfocused action
Competing priorities
Lack of data about best practices
Organizational misalignment

Local news startups often face:

Limited resources
Limited business background
Little knowledge about advertiser needs
Few contacts among similarly focused efforts

The solutions for legacy media and startups are obviously quite different. In the case of existing media, the solutions often involve clarity of vision, organizational alignment, some training and coaching. For startups, it might take some basic training, business planning, network-building and product focus.

This blog is intended raise up those topics, share ideas and hopefully provoke some discussion — whether here or in your organization.

It’s written from the perspective of those in leadership positions in local media whether publishers, newspaper editors or startup solo journalists. The idea is to share information and ideas that are actionable right now, with not a lot of blue-skying.

Local Interactive Strategies LLC is headed by Joe Michaud (more about Joe) and is part of a network of experts in recruiting, design, technology, multimedia journalism, product development and sales training.

contact: joe (at) joemichaud.com

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