Local Interactive Strategies

Exploring ad networks for local news blogs

I’m on a very cool project with the Chicago Community Trust to figure out whether (and if so, how) to create an ad network to support local online news outlets around Chicago.

I’ve been in touch with five local ad networks around the U.S., which have been extremely generous  in sharing their experiences. Each one has its own unique approach, which I find fascinating, since it means they’re each pioneering a model. They are:

One reason I’m posting that list is to find others, if there are any.  But check them out if you’re at all interested in independent news blogs. Each has some very interesting things going on.

And I’m really interested in talking with local news bloggers who are selling (or at least accepting) local advertising, and  how they’d want to work with a network of others in their area.

Shoot me an email at or post a comment here.


January 11, 2011 Posted by | Uncategorized | 2 Comments